— It seems that the dedicated followers of the brand are a bit older women, and you seem to like that, from your previous interviews. How do you feel, though, about the global marketing trend of making everything younger? Targeting young audiences or making older people feel that they are still young?
— When I think about my customer, she may not be of a certain age, but more about a specific state of mind. She is sophisticated and confident about who she is, and there are some younger women who fall into that category as well.
— Last year you have collaborated with Target on a special collection. Could you tell more about the mechanics behind such collaborations? Which of your signature designs or shapes were used in that collection? And how successful do you think it turned out?
— Working with target was a very enjoyable experience. we wanted to keep the collection classic Altuzarra with tailored jackets, suiting, trench coats, body-conscious and sensual silhouettes. what was important, though, was that the collection felt special and specific for target and had its own narrative, so we brought in the idea of the Altuzarra woman traveling the world and taking inspiration from her experiences.