The Art of Beauty
VCA invited 12 real women whose personal stories we decided to tell with 12 different
inspired by each woman's unique background & beautiful, poetic aesthetics of Van Cleef & Arpels timeless collections.
Backstage Video for "The Art of Beauty" project

Concept idea
Étage team/ Direction Andrew Kim /DOP Bagdat Arginov
Art Direction Somerset Karine, Étage team /Production Étage team
Photography Baurjan Bismildin /Photography assistance Sanzhar Kurmangaliyev /Set Design Abilkhamit Assel, Étage team /Set Design assistance Toleugali Aruzhan /Floral Design Something Else
MUAH Clever Studio /Style Merey Rey, Saks Fifth Avenue Almaty
Style assistance Azhar Kudaiberganova /Gaffer Ainura Kazhkarimova
Focus AC Adil Zhanbybayev /Color Nurtas Mamytbayev
Sound Robert Ziganshin /Set Design Production Boris Klimov, Topmaker, Étage team /Storyboard Ainura Alimkhan, Étage team

Location Artishock Theatre