- If we talk about digital technologies, Hermes has two mobile applications for men and women. What was the inspiration behind the "Tie Break" app?
In fact, this is connected to the way people see and buy ties today. Wearing a tie is now a pleasure, and not anymore an obligation. This difference is fundamental. So, in a way, it is more of a fashion accessory and a "hot product" today than 10 years ago. The tie has become more personal, more a matter of individual choice; it expresses the real personality of its owner. People enjoy buying ties now, they play and find that fun. The richness of our collections and the creativity of Hermès patterns, prints and shapes are essential. Fabrics can also bring new effects and combinations (knitted, woven cotton & silk, façonnée…). In "Tie break" we have tried to keep that spirit.
- We can see an unobtrusive connection between responsibility of the business world and the immediacy and easiness. What is the target audience of "Tie Break"?
"Tie Break" is a gift for our clients. We tried to express the feelings of our customers, and that was our target. The goal was to create something fun that could at the same time show the richness of the collection and the humor behind it.
The audience is really the people that very much like this specific way of thinking, living either in LA, Tokyo, Astana or Lisboa.
- MANifeste (The Hermes lifestyle webpage – Étage) is a man, a list, a twist. Hermès has turned the notion of classics upside down, bringing a new fresh breath. What else do you mean by "list and twist"?
Don't be so serious; enjoy the colour of a pink tie, a blue and yellow scarf. Reveal and set free your fantasy, life is about discovery, surprises, humor with the Hermès touch. It is a very positive attitude!